Our Board of Advisors link FitnessSG directly to the fitness industry. The board are responsible for providing strategic leadership and advisory regarding our professional guidelines and quality framework. They encourage and explore new ideas for collaboration, connectivity and growth and are committed to putting the needs of our industry professionals first. Collectively, their contributions offer informed and effective controls, encompass the organisation’s vision, mission, values, and standards of conduct, safeguard against undue risk, determine governing policies and program priorities and monitor and assess our success and penetration in the local, regional and international fitness market.

Most importantly our valued and trusted industry leaders offer valued endorsement and continued professional support to the platform.

Andrea Bell

Director - Anytime Fitness Singapore

With a background in business, Andrea Bell relocated with her family from Australia to Singapore when the opportunity arose to open their own Anytime Fitness, her first club opened in March 2014. Andrea then went on to open a 2nd and 3rd club over the next 15mths. With her passion for the brand and for helping others succeed. Andrea enjoyed supporting fellow franchisees wherever she could. In 2016, Andrea jumped at the opportunity to become the Regional Agent for Anytime Fitness Singapore where she could make a greater impact in supporting franchisees and focus on brand development. Under her leadership Anytime Fitness continues to successfully expand throughout Singapore.

Ross Campbell

Founder & CEO - FIT Summit

Ross has been involved in health and fitness since high school. A life-long gym fanatic, he studied Sports Science and Psychology at the University of Glasgow in Scotland before specialising and attaining a BSci (Hons) in Neuroscience – reading physiology, biology, anatomy, pharmacology and neuroscience. In his early career Ross was involved in b2b thought leadership events before becoming Co-Founder, CEO and then Chairman of the world’s largest energy b2b network (Oil & Gas Council), expanding the company to five offices globally and over 6,000 members. Once the company was established in Asia he sold the business to a multinational events company (a Blackstone portfolio company). Ross then refocused his efforts to health and fitness, successfully launching The Jungle – a mixed martial arts and functional training studio in Singapore – and becoming an Ambassador for Lululemon. Whilst growing The Jungle he realised there was no influential business network in Asia to connect the owners, investors and management of health, fitness and wellness companies. This was the catalyst for creating FIT Summit, an influential b2b network where such executives could share knowledge, ideas, innovations, best practices and lessons learned to unlock their full potential by being able to access the right markets, customers, investors, technologies and business partners. In his spare time Ross enjoys coaching/taking HIIT workout classes, meeting inspirational people and spending time with his family. He resides in Singapore.

Fabio Comana 


SDSU and NASM faculty, and scientific advisor for OrangeTheory, Core Health and Fitness, and Caloric Responsibility. Previously, with ACE, he was the original creator of ACE’s IFT™ model and their live educational workshops. Prior experiences include Division I collegiate head coach and strength-conditioning coach; opening/managing clubs for Club One, and president of Genesis Wellness Consulting. He is a national and international presenter; media spokesperson and accomplished author.

Natalie Dau

Reebok Athlete, Founder - Rockstar Fit

Natalie Dau is challenging the norm in health and fitness in Asia. She is the founder of a highly successful digital media platform – The Daily Escape and has her own fitness and health App Rockstar Fit, which is used by thousands of people all over the world. Natalie is a Reebok sponsored athlete and an Ambassador for many brands including Sports Singapore and Soneva Resorts, as well as being the Wellness Resident at Members Club 1880. She leads by example and has represented Asia competing at multiple Spartan Race Elite World Championships, is an avid podium-placed runner, Asia Masters Athletics Champion and a 2 x Asian CrossFit champion in her age group. Regularly appearing in the media and as a host, emcee, guest speaker and trainer at many events, her social media following continues to rapidly grow inspiring others to live a healthy life. She is a qualified Personal and Group Trainer, a Training for Warriors coach and has accreditation in Sports Nutrition.

Nuno Fidalgo

Fitness Training Manager - Fitness First Singapore

Nuno started his fitness journey with the Brazilian Martial Art Capoeira in 1990, he then pursued his passion for exercise and coaching people joining the fitness world in 2000. With 19 years of career in fitness, plus another 10 in Capoeira, he’s worked mainly out of Portugal.

Nuno includes several Fitness Certifications and he’s a member of the European Register of Exercise Professionals since 2012. Some of his certifications include Les Mills, where he was part of the Portuguese National Team as a presenter, Vipr , TRX , Life Coaching and Master Trainer Level in Self Myofascial Release among others. Most recently he’s undergoing the Mentorship process to become part of the faculty team of the Functional Training Institute Australia.

As a professional background, Nuno has been a top performer Personal Trainer and Group Exercise instructor, having reached the position of Group Exercise Manager and Fitness Manager in Portugal before moving to Singapore.

With an overwhelming passion about fitness and wellness, he turned his passion into his dream job, and he is currently the Fitness Training Manager at Fitness First Singapore, while still keeping connected with members of the public , in several appearances , classes and workshops.

He is also the founder and host of a non profit Youtube Channel www.thepushupmovement.com, with the purpose of sharing more knowledge and education about fitness to the public and in particular to Singaporeans.

His purpose is to bring Fitness Education and love for exercise to as many people as possible, in hopes of inspiring people to a better and healthier life !

Vincent Goh

Head of Digital Transformation, UFIT Singapore

Based from a marketing perspective, Vincent worked through various industries aiding in their market growths with strategic implementations and innovation. He is currently the Head of digital transformation to support the infrastructure of local-grown business UFIT Singapore in the expanding health and wellness industry.

Finding his passion for fitness from young, Vincent was a national Wushu champion at 12 and briefly trained as a youth national swimmer. Pursuing further, Vincent became a NCSF (National Council of Strength and Fitness) certified personal trainer before moving onto back-office managerial roles. It was where he honed his skillsets of process developments and workflow management to build and support business sustainability and inter-department efficiencies within various industries.

He is a firm believer that technology should be positioned to enable and optimise health and wellness, empowering professionals to positively impact their circles.


Executive General Manager of the multi award winning Aquafit

With over 25 years Industry experience, Kristen Green is the Executive General Manager of the multi award winning Aquafit, located in South West Sydney, Australia and a previous Board member for Fitness Australia. In 2004, Kristen was selected to deliver the start-up business of Aquafit for the Campbelltown Catholic Club. Aquafit is often cited as an example of industry best practice in Australia, and is recognised as one of the most awarded fitness businesses in the country.

An active contributor and highly regarded thought leader in the Industry, Kristen was recognised as the first Australian recipient of the prestigious IHRSA Woman Leader Award in 2018. Kristen is a regular contributor to industry journals and magazines and an accomplished presenter at Industry conferences. Kristen was a previous Board Member of Fitness NSW in 2008 & 2009. In 2006 was awarded Fitness NSW’s Award for ‘Outstanding Contribution to the Industry’ and holds an MBA (Distinction) and a Bachelor of Sports Science (Exercise Science).

Suzanne Hosley

BSc, MBA, DBA, ACE CPT and Health Coach, NSCA CSCS - Founder of Asia Fitness Conference, Managing Director, Fitness Innovations (Thailand) Ltd (FiT)

Suzanne was born in Montreal, Canada. She has 30 years of experience in education and training in Singapore, Malaysia, Hong Kong, Vietnam and Thailand.

Suzanne has been active all of her life, doing track and field, swimming, skating and skiing in her youth, jazz ballet in early adulthood, and adding fitness, running and triathlons in her 50s. She considers fitness to be an integral part of her life.

She established Fit Thailand in 2005 in response to requests from personal trainers to upgrade their qualifications and acquire international certification. Fit has since grown to include strength and conditioning, Yoga teacher training, Pilates instructor training as well as group fitness instructor training.

Suzanne also founded the Asia Fitness Conference in 2009 – a three-day fitness conference and exhibition which now attracts over 1,200 delegates and thousands of visitors from aroundAsia. AFC showcases over 60 world-class presenters each year to bring fitness professionals and enthusiasts the latest knowledge, skills, techniques and trends.


Co-Founder, Fitness Factory

BCom, Dip.Sport and Wellness, CSCS, CISSN, ACE CPT, NASM- FSN, FISAF CPT

An Internationally acclaimed bodybuilder, accredited fitness trainer and a certified ISSN Sports Nutritionist, Joan Liew started her fitness journey at the tender age of 17. Since that time, Joan’s life has revolved around fitness. In 1998, she began her career as a personal trainer and progressed in her career to managing fitness clubs around the region before opening her own gym Fitness Factory (www.fitnessfactory.com.sg) in 2005 – Singapore’s first boutique gym specialising in customised fitness programmes.

Over the years she has also honed her skills and knowledge through certification courses and workshops, obtaining a Diploma in Sports and Wellness Management, a Diploma in Health Studies (Nutrition) and a degree in Commerce (Marketing). She also holds other certifications including CSCS (NSCA), ACE CPT, NASM FSN, FISAF CPT and more.

In the competitive circuit, Joan is Singapore’s first to attain the most prestigious IFBB Pro Athlete status. Since she started competing in year 2000, Joan has garnered a total of 4 Gold medals in various Asian Championships before competing in the USA where she won at the NPC Championship, and 4 consecutive years of podium finishes at the highly acclaimed Arnold Classic held in Columbus.

Joan has been on the Advisory Board for SHAPE Singapore magazine for more than 10 years, and she remains engaged with the local sporting community by serving as a Judge at local competitions and giving fitness and nutrition talks to corporates and communities. She also provides fitness and nutritional advice for clients and is also an appointed lecturer and examiner for FISAF Personal Trainer Certification Courses.

David Norman

Head of Fitness SEA -Virgin Active

David Norman BPhEd (University of Otago, NZ) joins the advisory board bringing a multitude of industry experience from across Australia, New Zealand and now calls Singapore home. David is the Head of Fitness for Virgin Active SEA (Singapore/Thailand)and has formally has run many businesses from fitness equipment supplier/agent, fitness education provider along with being health club and studio owner. David, along with his wife own a boutique pilates business in Australia so can certainly provide a vast knowledge and experience. David has also been a regular industry contributor, writer and presenter.

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